The Record-Review – The official newspaper of Bedford and Pound Ridge, New York

 

ADVERTISING CHECKLIST

Follow these best practices for effective advertising: Use large eye-catching headline and/or art that will grab the reader’s attention and convey your message. Focus on one main message per ad: Are you having a sale? Do you have a new product or service? Are you building a reputation for excellent service? Include BENEFITS not features. (Hint: Don’t answer “what is my product?” Instead, answer “How is my product going to help my customer?”) ASK for the sale! Include a call to action: Buy now! Sale ends soon! White space sells! Resist the temptation to clutter your ad with miscellaneous information that is not a benefit to the customer. Example: no need to list all 31 flavors in your ad. Instead try “31 flavors including our new refreshing watermelon sorbet” Color sells! Don’t forget to include company logo, address, and contact information. Be consistent with each ad campaign with your style and your message. Be persistent, and manage your expectations. Brand building takes time and patience. Ask for design help! Our award-winning art department is ready to answer questions and help you design a great campaign for your business.

Page Size

13.625” x 21”


1 column

1.36” or 8p2 picas


3 columns

4.43” or 26p7 picas


4 -1/2 columns

6.75” or 40p4 picas


5 columns

7.5” or 45 picas


6 columns

9” or 54 picas


7 columns

10.5” or 63p6 picas


9 columns

13.625” or 82 picas


*Ad sizes for some special publications may vary


When submitting ads electronically, please send pdfs only with all fonts embedded.


If the ad is running in color, please convert all images to CMYK color mode.


Please check to make sure that the ad is properly sized.


Let us know if you have any technical questions or concerns.

MECHANICALS

Follow these best practices for effective advertising: Use large eye catching headline and/or art that will grab the reader’s attention and convey your message. Focus on one main message per ad: Are you having a sale? Do you have a new product or service? Are you building a reputation for excellent service? Include BENEFITS not features. (Hint: Don’t answer “what is my product?” Instead, answer “How is my product going to help my customer?”) ASK for the sale! Include a call to action White space sells! Resist the temptation to clutter your ad with miscellaneous information that is not a benefit to the customer. Example: no need to list all 31 flavors in your ad. Instead try “31 flavors including our new refreshing watermelon sorbet” Color sells! Don’t forget to include company logo, address, and contact information. Be consistent with each ad campaign with your style and your message. Be persistent, and manage your expectations. Brand building takes time and patience. Ask for design help! Our award-winning art department is ready to answer questions and help you design a great campaign for your business.

The Record-Review  • 16 The Parkway, Katonah, NY 10536  • (914) 244-0533 • Fax (914) 244-0537 • www.record-review.com

©2015 THE RECORD, LLC. ALL RIGHTS RESERVED. REPRODUCTION IN WHOLE OR IN PART IS FORBIDDEN WITHOUT PUBLISHER’S WRITTEN PERMISSION.


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The official newspaper of the towns of Bedford, Pound Ridge and Lewisboro, New York